Introducing the Vida Bloom
At Vida Health, we recognize the potential in each person to grow and transform.
You, our clients and members, remind us of this every day. You’ve lost significant pounds, started new exercise routines, quit smoking, lowered your A1C, reduced your risk for diabetes, found ways to get more energy, coped with cancer, reversed high blood pressure—and so much more.
In 2014, Vida began as an application with heart, connecting people with certified health coaches to help them live their healthiest lives. It was always designed to address the full spectrum of wellness, including both physical and behavioral health. Since then, we’ve grown our health platform to nurture people’s potential in ever-smarter and more effective ways. We are now a comprehensive solution that includes an expert care team of certified health coaches, licensed therapists, and other professionals that prevent and address more than 15 conditions, from diabetes to depression to obesity. Through increasingly smarter technology and analytics that incorporates data from multiple sources, we create tailored solutions for each person.
To celebrate the transformative power within each of us, we’re introducing the Vida bloom, a new logo that honors your health and wellness successes and better reflects who we are today.
Darren Wong, lead designer for the brand identity, started the design exploration by evolving Vida’s iconic heart and dialog bubble, which symbolize the care and support that Vida’s coaches and therapists provide. During the process of sketching the heart element emerging from a “V” shape, an “Aha!” moment occurred. Darren explains: “It became clear to me that our brand stands for so much more. Vida helps transform and bring out the best in our members, not only through the guidance of our health experts, education and behavioral therapy, but also by giving them the tools to grow on their own. They blossom into their best self." And so, the new heart-shaped bloom symbol took root.
The new logo reflects the empowerment we’ve seen blooming within you as you’ve taken charge of your health. And it reflects the blossoming of Vida’s truly whole-health solution and expert care team, as we create more ways to empower each individual to fully engage with their health and design their own individual path toward a healthier, happier life.
For example, individuals can now create and track their own specific health habits, such as “At dinner, I will make sure to eat a protein food with the meal.” or “When feeling stressed, I will take three calming breaths.” And a new home screen welcomes individuals with actions they can take immediately—whenever they open the app—to advance their health journey.
That’s blooming at Vida: health support for the whole person that is evidence-based, empowering, supportive, and transformative.
Our previous logo, the Vida heart, reflected our beginnings. Our new logo honors those beginnings while celebrating our blossoming and yours. This is a new day. Together, we’ll continue to grow as healthier, happier people.
—Your Vida Health Team